UX Research / Product design
TradeX
Designing a User-Centered Trading Platform
Website
Webapp
B2C
B2B
The challenge
At first, I didn’t know much about Dutch culture or user expectations, so understanding that became my first challenge.
I started by testing several local food platforms and asked the founder to share competitors so I could learn fast and get ahead.
Inspired by these insights, I shaped flows similar to popular apps to meet user habits and expectations.
Meetmeals was more than just a food delivery service.
It was a bridge between people who wanted to start small home-based food businesses and those craving authentic international flavors.
The challenge was to design a platform that made this connection easy, trustworthy, and rewarding — without losing the personal touch that makes homemade food special.
One day, a teammate asked if I could spare some time to support a side project.
It turned out to be more than that. A successful startup in the Netherlands was looking to improve their product, and after an intro call with the founder, I knew I wanted to be part of it.
That was the start of Meetmeals.
This project required me to wear many hats:
I was the only product designer on the team
I handled everything from user research to final design
I worked remotely and closely with the founder, marketing, and developers
I also supported communication between design and devs using my software engineering background
This project taught me that good design is not only about how things work but also about how they feel. I saw how a warm and friendly design helped people trust the platform and feel welcome.
It was special to help chefs earn money doing what they love and to help others feel at home with food that reminded them of their family.
Clear communication and small design changes made a big difference.
I also learned that a clean and beautiful platform works like a nice outfit. After the redesign, many chefs were proud to show their pages and started sharing their profiles more. The new design made their food shine and gave them confidence.
In the end, this project reminded me that design can build real human connections and make people feel proud, safe, and seen.